The last few days I have been receiving information on roofing new products. CertainTeed Manufacturing is now offering a reflective shingle that qualifies for the $1500 tax credit. Before, the only color that was reflective and "cooler" was bright white. Their new product is reflective and yet you can get it in many of the most popular darker colors. I am hearing about a shingle that will be introduced soon that will generate electricity. You will be able to assist your energy needs with this roof product. I have not heard what the price is or the payback time. When I do, I will let you know.
I began to think about how quickly innovation is changing our lives. Who would have thought, only a few years ago, that a roofing company would be able to have a live radar at every job site. We use wireless internet. I can't tell you the times I have called one of our foremen to let him know rain was moving his direction. Who would have thought that we would be able to look at a roof system while on the phone with a customer and talk about issues with them in real time. We look at and measure many roof systems with an internet system we now have the rights to. New improved felt, nails, starters, venting, it goes on and on.
The one thing that has not changed, or ever will if I have my way, is the personal care we take when replacing a roof. All the things I have shared with you above mean nothing if we do not have the skill to install the materials properly. The heart of a craftsman is required for you to get the best roof system. Our making sure that the materials are installed correctly and your home or business is protected from damage. We all tend to look at the big picture but it is really a multitude of little steps that determines the outcome. As I write this on a overcast, rainy morning, I am pleased to report our phones are not ringing with unhappy customers who's new roofs have leaks.
Reward enough!
Bill